About me
I’m Trina Lo. I help Calgary businesses grow through connection.
I support Calgary’s business community by helping people connect, become more visible, and find practical ways to grow through relationships, networking, and barter.
My work sits where Calgary business, publishing, marketing, networking, and barter meet.
My businesses and community work
I work through a few connected channels: marketing, publishing, barter, events, and relationships.
Marketing and communications
FreshInk Communications
I help businesses become clearer and more visible.
Through FreshInk, I work on marketing, communication, design, and visibility so businesses are easier to understand, trust, and remember.
Visit FreshInk (opens in new tab)
Publishing and business stories
Business Buddha Magazine
I publish business voices and practical ideas.
Through Business Buddha Magazine, I create space for business stories, useful ideas, and community voices that deserve more attention.
Read Business Buddha (opens in new tab)
Barter and value exchange
BarterPay Calgary
I help value move through barter.
Through BarterPay Calgary, I help businesses save cash, use spare capacity, and trade value through a structured business community.
Explore BarterPay (opens in new tab)
Why networking matters
I see networking as business infrastructure.
I believe networking is an important part of growth and success. Not because people need more business cards, but because strong relationships create trust, referrals, collaboration, support, and access to opportunities people would not find on their own.
That belief runs through my work. I publish, connect, market, introduce, and help people understand where value can move through a community.
The work behind it
My work has always lived at the intersection of communication, community, and growth.
My career spans 25+ years across advertising, magazine publishing, graphic design, social media, and business coaching. I started in magazine publishing at Avenue Magazine, and I’ve taught and mentored through the Canadian Government Self-Employment Program.
I founded FreshInk Communications, a boutique marketing and design firm with past brand work for Mark’s, BMW, Sheraton Hotels, and WestJet. Today I’m Publisher & Editor-in-Chief of Business Buddha Magazine, and I own the BarterPay Calgary franchise, growing organized barter across Alberta since April 2024.
I’m a BNI member, and I’ve spoken publicly on barter, including a session for Alberta Women Entrepreneurs.
Where you’ll find me
- Publisher & Editor-in-Chief, Business Buddha Magazine
- Franchise owner, BarterPay Calgary — growing the Alberta franchise since April 2024
- Founder, FreshInk Communications — boutique marketing and design
- BNI member
Connect
Connect with me or follow what I am sharing.
If you want to talk about networking, visibility, barter, Calgary business events, or a possible introduction, these are the best places to start.